|Art Fry picks up yellow post it at 3M Headquarters|
BUT, it's really a commercial. Jeff's LinkdIn page says:
Currently, Meditating Bunny Studio Inc. has moved into commercial production and has begun production on a viral video for 3M Canada's 30th Anniversary of the Post-it Note.I understand that 'commercial production' doesn't necessarily mean 'producing commercials.' But AIFF isn't an advertising film festival. This animated film should not be in the festival. Unless maybe 3M was a major sponsor of the festival. There are other venues for this kind of work. Like the ClIO's.
Not only is "Ode to a Post-It Note" in the festival, it was picked as an Animation in Competition. It's in the running for the best animation film at AIFF 2010. A commercial! That will help raise our stature as a serious film festival.
So how did it get in? Well, here's what the AIFF submission rules say:
The competition is open to any film or video completed after to January 1, 2009 regardless of content, subject, or origin. The film cannot be screened in Alaska or the USA on broadcast cable TV before December 17, 2010.So, technically, McDonald's ads and even Miller and Murkowski ads could start showing up in the animated and shorts programs, as long as they are reasonably well made and haven't aired yet on US television. [Why does it say in Alaska or the USA as though Alaska were not in the USA?] Is that where we want AIFF to go? Corporations could test their commercials by sending them to film festivals first. That's not the direction I'd like to see this festival go.
I think the committee should look into revising the submission rules to keep commercials, even good ones, out of the festival. Or, if they insist on leaving things wide open, commercials should be labeled as such and put in a separate program. People who want to see 90 minutes of commercials can go there. (I say this knowing that Out North shows the best British commercials every year.)
My objections, I'm sure, are based on some underlying but yet unarticulated concern about the commercialization of everything. Perhaps others can express it better, or explain why I'm wrong.