Thursday, October 12, 2006

Alaska Apple User Group Meeting

Tonight we went to our second meeting. They have a library of books and dvd's to borrow and books to review. If you review, you can keep the book. So looking through the pile I found "Naked Conversations: How Blogs are changing the way businesses talk with customers." Since one of my purposes on this blog is to learn more about blogging and what it means, I took it and committed to a review.

The book is about the impact of blogs on businesses. Their argument is that blogs totally change the way businesses and customers (as well as employees, vendors, etc.) communicate. This is threatening to those who want to maintain centralized control and the risk management types, but the benefits of putting a human face on the organization and allowing customers to talk directly to employees (while the rest of the world can watch) way outweighs the risks. Also threatened are the traditional PR types.

I've read two chapters and learned a lot already.

Didn't know about Technorati or PubSub. Two blog search engines they suggest businesses use to keep track of who's talking about them, what they are saying, and joining the conversation.

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