Scientific American has an article called The Denialist Playbook.
It starts with a reflection on the denial of COVID-19 and then looks at past denial movements. Chiropractors denied that Jonas Salk's vaccine would prevent polio. (Author Sean B. Carroll attributes this to #6 below. Chiropractic is based, he says, on the belief that all disease has its origin in the spine, so a vaccine contradicts their basic principe). He then mentions creationists denial of evolution, the climate change deniers, and the campaign to deny the negative health impacts of tobacco.
Looking through all these movements, he saw a pattern in how denial is practiced.
In brief, the six principle plays in the denialist playbook are:
- Doubt the Science
- Question Scientists’ Motives and Integrity
- Magnify Disagreements among Scientists and Cite Gadflies as Authorities
- Exaggerate Potential Harm
- Appeal to Personal Freedom
- Reject Whatever Would Repudiate A Key Philosophy
Unfortunately, Carroll does not lay out strategies to deal with each tactic. However, just knowing the list and being able to identify and label what someone is doing, and to tie it to the tactics of other well known denial campaigns is surely a first good step.
Right now, in addition to COVID denial, we also have election denial. While this is less science and more administration, the principles seem to hold up.
1. Doubt the Science - There's doubt about the numbers.
2. Question Motives and Integrity - They're fake, it's political, they're liars and cheaters . . .
3. Magnify Disagreements - a lost ballot here or there means there are millions of lost ballots
4. Exaggerate Potential Harm - the election is being stolen
5. Appeal to personal freedom - get your guns and demonstrate against the ballot counters
6. Reject Whatever Would Repudiate A Key Philosophy - It violates your sacred vote, it's a plot to install the extreme liberal agenda and destroy America
You get the point. I suspect that, however, the Trump side could also use these points to say that the Democrats are denying reality too. But then, every solution spawns new problems. That's why we have constant change, even though basic things stay the same. That is, human behavior hasn't change much over time. Ancient literature - the Bible, Greek plays, Shakespeare - all are timeless because they reveal truths about human behavior. What changes are the ways those behaviors are played out in different geographies, different cultures, and with different technologies.
You can read details of each tactic in the original article.
Also, remember, only 35% of US adults has a bachelors degree or more education. The chart below is from Wikipedia. That does affect how susceptible people are to the arguments of organized deniers.
Education | Age 25 and over | Age 25-30 |
---|---|---|
High school diploma or GED | 89.80% | 92.95% |
Some college | 61.28% | 66.34% |
Associate and/or bachelor's degree | 45.16% | 46.72% |
Bachelor's degree | 34.98% | 36.98% |
Master's and/or doctorate and/or professional degree | 13.04% | 9.01% |
Doctorate and/or professional degree | 3.47% | 2.02% |
Doctorate | 2.03% | 1.12% |