Friday, April 22, 2016

Ryan Kellett, Wash Post, What Works With on Online Readers

I'm at the Alaska Press Club annual conference - where I generally get out of my lone blogger cocoon, get stretched a bit, and once and a while get confirmation I'm doing some of the right things.

Ryan Kellett, the Audience and Engagement Editor at the Washington Post, got me stretching.  His talk was highly focused on the technical aspects I've stopped paying enough attention to.  It's the stuff about how to get people to pay attention, keeping audience, links, and other ways to engage the online reader.

This is a quick and dirty post, but I think the video will give you more of a sense of Ryan than a long outline of his talk.
So here's a brief overview he gave at the beginning and the video is below:

  • Who’s coming to my website? 
  •  How are they getting there 
  • Mobile Moble. Mobile. Mobile, Desktop 
  • What are you doing to serve your most loyal readers? First-timers? 
  • Article as a homepage 
  • What are you asking the reader for? 
  • How does your story look when prompted off-site? (This one he's going to cover at a different session.

As a blogger who doesn't have ads and doesn't really need to worry about traffic, it is good for me to hear about these things.  Of course, I pay attention to traffic, but it doesn't drive me.  I get to write what's interesting to me, but I'd like as many others who might share those interests to be able to find me easily.  So this got me to thinking about how to do that without spending too much time.  Ryan gave me lots to think about.  He's a dynamic speaker, so I thought it would be good to give you a bit of video from his presentation.

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