The Sweet Peas Are Happening

I planted a row of sweet peas in the planter on the deck on April 3.  That's pushing the Alaska growing season a bit, but it seemed reasonably safe.

• We've had one of the warmest winters on record 
• Spring planting has been possible earlier over the years
• Our garden columnist Jeff Lowenfells was encouraging folks to push things early
• Sweet peas are one of the more cold resistant annuals
• I was going to cover the box with plastic tops from Costco trays

So, when we got back from our trip on April 21, I checked for shoots.  Nada.  Well, no sweet peas.  There was plenty of chickweed.  I checked again several days ago.  Still saw nothing and decided to pull the chickweed.  Carefully, lest there be a sweet pea hidden among the weeds.  

Yesterday I thought that either

• the seeds just haven't germinated and sprouted yet, but they're still coming
• the seeds were bad - they were from last year or the year before

I decided to put in another row of sweet peas.  This time from an unopened seed envelope from last year.  So I put them in a little water to get things moving before I planted them.  If the earlier seeds came up, it would be fine.  If they didn't, I didn't want to wait too long before planting more.  

So today, I was going to plant them.  I went out and took the plastic covers off the planter and pulled out more chickweed.  And as I was doing this, lo and behold, I saw sweet pea shoot sticking out of the soil.  And then another, and another.  There were maybe five out of the fifty or so I planted.  

I really don't think they were there yesterday, but as you can see, they are fairly easy to overlook.  It still amazes me when I see new sprouts poking out of the soil.  

I don't think I'll need the seeds that I've soaked in this planter.  It will just get too crowded if most of the old seeds sprout.  But now that they've soaked overnight, I need to plant them soon.  I'll put them in another planter in the front.  The trees there keep this spot from getting as much sun as sweet peas need, but trees are an issue (overall a good one) in most of my yard.  I'll show you the sweet peas when they are booming.  

While Legislators Plot Raiding Permanent Fund, Russell Read, The Fund's New CIO, Starts May 9

 image from Professional Pensions

It looks like the Alaska Permanent Fund Corporation has done a pretty good job of hiring a new Chief Investment Officer.  Russell Read, who is due to begin his duties in Juneau May 9, has had an
illustrious career and  Alaskans should be pleased with the man who's coming to manage our $52 billion fund.

But I suspect few have any idea of who he is or what he brings to the job.  Here are a couple of positions he's had at important funds,  and below is more information about these funds and about Read.  There's also an excerpt from a recent interview regarding his new position.

• Chief Investment Officer of CalPERS - the California Public Employees Retirement System, the largest one, with some $300 billion (two years)
• Chief Investment Officer and Deputy Chief Executive of the Kuwait City-based Gulf Investment Corporation (GIC) ($7 billion) which is the Development Investor created and owned by the six GCC countries of the Arabian Peninsula. (four years)

Here are more details about CalPERS from Wikipedia:

As of June 30, 2014, CalPERS managed the largest public pension fund in the United States, with $300.3 billion in assets[1] CalPERS is known for its shareholder activism; stocks placed on its "Focus List" may perform better than other stocks, which has given rise to the term "CalPERS effect". Outside the U.S., CalPERS has been called "a recognized global leader in the investment industry",[6] and "one of America's most powerful shareholder bodies”.

The Security and Exchange Commission's bio of Read described his duties at CalPERS and at a previous position:

Russell Read is [I'll leave their present tense of the original bio]  the Chief Investment Officer for the California Public Employees’ Retirement System (CalPERS). He oversees all asset classes in which CalPERS invests, including domestic and international equity, Treasury and agency debt, high yield bonds, mortgage backed securities, CDOs, real estate, corporate governance, currency overlay, securities lending, venture capital, leveraged buyouts, and hedge funds. Mr. Read is responsible for the strategic plan for CalPERS’ Investment Office including tactical asset allocation, risk management, business development, budget authority, new investment programs, trading technology, staffing, and back office operations. Mr. Read joined CalPERS on June 1, 2006 after previously serving as Deputy Chief Investment Officer for Deutsche Asset Management and Scudder Investments. He was responsible for more than $250 billion of retail and institutional investments in equity, fixed income, and commodity-based products. He also was Chairman of the Deutsche’s Americas Investment Committee and principal investment representative to the firm’s retail mutual fund board of trustees. He previously served as Global Head of Quantitative Investing and Research at Zurich Scudder and has held senior investment positions with the OppenheimerFunds, CNA Insurance, Prudential Insurance, and First Chicago.

Here's what Bloomberg says about the Gulf Investment Corporation:

Gulf Investment Corporation is a venture capital arm of The Cooperation Council for the Arab States of the Gulf specializing in direct investments in private companies and new business ventures. The firm prefers to invest in the utilities sector with a focus on power, water, telecommunications, and other infrastructure; chemicals and metals; diversified industrials; materials; healthcare; agriculture, consumer staples; Industrial Development; consumer discretionary; financials; financial services, petrochemicals, steel, and electricity. It seeks to invest in GCC countries. It also invests in corporate finance projects. Gulf Investment Corporation was founded in 1983 and is based in Kuwait City.

Investeurope has a bio of Read when he was a speaker and it includes some additional information:

Dr. Read has been a resource for regulatory agencies internationally, state governments, the US Congress, and the US Senate for over two decades and served as Chairman of the Investors’ Committee of the President’s Working Group on Financial Markets under Treasury Secretary Henry Paulson.
He is currently a Governor of both the Hedge Funds Standards Board (London) and the New York Academy of Sciences (NYAS). He was named as one of America’s 30 most influential players in business and finance by SmartMoney (November 2007) and #35 on Institutional Investor’s list of the 75 most effective chief executives.

That Dr. before his name came with a Phd in Political Economy from Stanford.  His prior education includes an undergraduate degree in Statistics and an MBA in Finance and International Business, both from the University of Chicago.  He has a second masters in Economics from Stanford.


And here's an interview with Read, published a couple of days ago, about what he's thinking as he approaches his Alaskan job.  Here's the end of the interview:

Skorina: APFC earned 4.9 percent in FY 2015; maybe not as strong a performance as they would have wished?
Read: Real estate did well, 9.8 percent on about 10 percent of the portfolio. And private equity was up 16.5 percent. U.S. equities were up 7.2 percent. But the more pertinent question is: where are the income and growth opportunities to come from in the years ahead, given this strange bond environment.
For a century, bonds were the bedrock of investments and retirement income. Since 2008 that has been turned on its head. Now, bonds are low-yield and high-risk. So, at a fund like APFC, we need to look for opportunities where size matters and we have an edge, things like real estate, infrastructure, or geographic opportunities.
Skorina: What do you mean by geographic opportunities?
Read: Well, let’s look out over the next twenty to thirty years. We’re long-term money, so where are long-term opportunities? Where is the growth to come from? Sixty 60 percent of the population growth over the next 35 years—to 2050—will come in Africa and south Asia, mostly in cities.
My job in Kuwait kept me hopping around Africa and Asia looking at infrastructure projects, and I’ve been able to see a lot of this growth first hand. There are all kinds of frustrations and obstacles you can’t imagine compared to the developed world, but the cities are still going up.
So what sectors and companies will benefit if you’re going to build new cities? It will be technology, communications, and infrastructure.
Skorina: I seem to recall that you’re an ardent musician. Do you still play the trumpet and sax? I imagine those long, cold winters in Juneau should give you plenty of time to keep your lip in shape.
Read: Funny you should mention that Charles. I’ve been looking into it and, as it turns out, Juneau has an active and sophisticated music community. I’m looking forward to my new home as well as my new job.

The original announcement of Read's appointment by the Alaska Permanent Fund Corporation said he was starting on May 9, though Skorina says he gets to Juneau on May 1.

I'd also note that I have never met Mr. Read, but he is a good friend of a friend of someone I know well.

Why Do Ponds Freeze Differently?

I'm afraid this post raises questions rather than answering them.   Limited time and physics savvy make this necessary.  But there are some links to offer a little bit.

These are pictures of frozen puddles I saw at Denali.  And naturally I wanted to know why they were so different.

First this one in our campsite the first morning.  Why did the ice freeze in the long roundish spikes?

Second, why did this puddle freeze round, but then have more angular geometric patterns in the middle?

I'd note, the next morning, there was no more ice.  In fact these two puddles were gone altogether.  Just depressions in the soil.

Why is this puddle in the tundra frozen yet clear?

While this one is frozen by clouded?

The internet offers some insight into the freezing of puddles.



Here's  Story of Snow's explanation of why puddles get these curvy lines as they freeze.   Here's an excerpt (it has good illustrations too.)

"The thick, continuous curves show places where the ice is thicker underneath. Other lines may mark the boundary where the ice thickness changes. The ice thickness varies because of the way the meltwater drained below the ice. The sketch below shows a puddle just starting to freeze. We are viewing a cross-section, and the ice is coming in from the edge."

There's some conjecturing on the geometric patterns on the ice in this discussion board.

I could only find posts on why ice cubes are sometimes clear and sometimes cloudy.  Here's part of an explanation at Today I Found Out:

"The answer to this mystery lies in the temperature of the water. You see, at room temperature there are a lot of impurities that are dissolved in regular old tap water. And as you may recall from high-school chemistry, the warmer water is, the more of a given substance it is possible to dissolve in it. For example, sugar has very weak molecular bonds that require only a small amount of energy to break. Thus, as you supply water with more energy by heating it, the amount of sugar you can dissolve within it increases and vice versa. You perhaps have noticed this phenomenon when sweetening hot tea vs. cold, or after letting a sugared cup of coffee get cold, with the sugar dissolving fine when it’s hot, but showing up at the bottom of your cup when the coffee gets cold. This is essentially what happens with ice. As you cool the water, all of the impurities that were happily dissolved in it at room temperature separate themselves from the liquid and become visible."

It goes on to explain why the cloudy part is usually in the middle of the ice cube.  I suspect this could explain the differences between the puddles that were clear and that were cloudy.  But I'm not sure.

Actforlibraries  explains why puddles freeze at different temperatures.  This one is short and easy to follow.

UCSB Science Line explains why water freezes on the surface of a lake, but not below.  That seemed pretty obvious (the air temperature is colder than the ground temperature.)

Another article on the Thermodynamics of Freezing Puddles in Autumn-Winter Period looks at sea water.  I could only see the abstract and decided not to pursue the whole article since it was about fresh water.  I also wasn't sure I'd understand much of it, but someone else might find it interesting.

There's even something called an ice spike which sticks up out of the water.  I've never seen one and they're rare it says

Mike Gravel On Mike Gravel

Former Alaskan US Senator Mike Gravel spoke Thursday night at UAA, sponsored by the journalism department and Alaska Native Studies and there was a connection with the College of Business and Public Policy as well.

Gravel was elected in 1968 and served until 1981.  We came right on time and the auditorium was full and we got seats in the very back row.  This was not a good decision as they did not use miss, and as good as the acoustics are in that room, I didn't hear enough of each sentence to write too much here with confidence.  I would guess the average age in the room was around 70 and many were people who knew and/or worked with Gravel.

As one observer said afterward, "I don't remember things being quite as good as he does, but it's probably good to be able to remember your life rosier than it was."

Two points I heard clearly enough to report were:

1.  When Clinton is president the Republicans will begin impeachment hearings that will continue through her four years.

I've been telling friends that I thought the hatred and disrespect shown our first black president will be nothing compare to the invective our first female president will receive.  So this one seems pretty likely.

2.  He began by telling us how he got to Alaska.  Basically, he'd decided he wanted to be a politician and he did research on where the best states to get elected would be.  His choices narrowed down to Alaska and New Mexico.  Alaska wasn't even a state yet, but he was sure it would be soon.

Savage River Walk - Then Home

[UPDATE May 4:  Little did we know when we were hiking last Wednesday, that we were passing very close to a missing hiker, Michael Purdy, who, it is believed, died Tuesday night from a fall, and wasn't found until Saturday.  I've addressed this in a follow up post here.]

We drove back to Savage River yesterday morning.  It's about 12 miles into the park and as far as you can drive once the buses start - May 20.  There's a 2 mile loop trail on each side of the river connected by a little wooden bridge.  And you slip quickly into the natural world, in a slightly tamed way.  Here's from past the maintained trail looking back where we'd hiked.  Up this point it's an easy stroll, with rocks placed here and there to take the runoff from the hill.  But there are some muddy spots.  Usually in May we've had a fair bit of snow and ice still on the trail.  Not this year.  Just one snowy spot at the end.  We were on the west side (cross the bridge on the road and start from the unpaved parking lot.)  On the other side there were still some significant snow and ice patches.

[I looked for older posts about Savage River, but couldn't find any just focused on that spot, but here's one from May 19, 2007 that is mostly Savage River.]

As always, click on a picture to enlarge and focus.

The motion and sound of the water rushing were a major attraction on this hike.

lichen on a big rock

We didn't see much wildlife yesterday - none of the big ones.  We'd seen caribou, moose, and bears the day before.  But we did see a Ptarmigan along the road (still mostly in its winter white - just the head had turned brown.)  And this ground squirrel along the trail.  We've seen Dall Sheep on this trail, but not this time.  

This was the only blooming flower we saw on this trip - a moss campion I think.  We've never been here so early.  Usually closer to mid May, just before the buses start.  But it was a very warm winter in Alaska and the road has been open to Teklanika for a while now.  We didn't see many birds at all and the plant life was still waiting for spring.  Except this one.

Orange Lichen this time

There are lots of big and interestingly shaped can colored rocks along Savage River.

There are lots of rock outcroppings that I suspect were sculpted by the ice and snow.




There was lots of ice on the river at the beginning of the trail, but at this spot it had all melted and the mud was visible.

We had things to do, but our two days at the park were refreshing.  As we drove south, there were spots where the birch lining the road had leafed out, and the clouds offered a constantly changing tapestry.  

Good Day At Denali - Mountain, Moose, Caribou, Bears, And Blue Skies

click to enlarge and focus

A great day at Denali National Park.  I forget that not everyone who finds their way here knows that Denali is the name of the national park, and now, officially, of the highest mountain in North America that used to be named Mt. McKinley.

This was our first view this morning with the caribou moving in to pose as well.  Denali is on the right in the background.

There were several more caribou in the distance.




A little further on there was a moose with last year's calf on the mountain side.

Since moose are fairly common in Anchorage, these are a little less exciting, but still good to see in more natural settings than crossing the road.

Being in the park reminds me why I'm alive.  It's just so spectacular.  Again, click the picture to enlarge it, and more important, get it sharper.

The road is open to Teklanika campground.  From their you can walk or bike as far as you want.  Once the buses start, May 20, cars aren't allowed.  We walked down from the Teklanika view point to the bridge - the view here - and then on another mile  and a half down the road, for a good, warmish (the sun had warmed things up into the high 50s, maybe low 60s and the wind was much less than it was yesterday.)

 And nearly back to the visitor center, there were cars stopped on the road, and three bears walking along the tundra across the river below.  I don't know that we would have seen them without seeing the others watching them.  But the telephoto makes them a little more than specs.


Lots more pictures, but I want to post this before they shut off the wifi at the visitors center.

April In Denali

Our May - before the buses run - trip to Denali is in April this year.  It's been the warmest winter on record and the weather forecast was good.

On the right is the view from the Mile 135 look out.  That's the Chulitna River.  On a clear day you can get one of the best views of the mountain from this southern viewpoint.

Current conditions at

McKinley Park, McKinley National Park Airport (PAIN)

Lat: 63.73° N Lon: 148.92° W Elev: 1719 ft.

Fair

36°F

2°C

Humidity	65%
Wind Speed	Calm
Barometer	29.61 in
Dewpoint	25°F (-4°C)
Visibility	10.00 mi
Last update	26 Apr 8:16 am AKDT

More Information:

Local Forecast OfficeMore Local Wx3 Day HistoryMobile WeatherHourly Weather Forecast

Detailed forecast for

Denali

Today

Mostly cloudy in the morning...then partly sunny in the afternoon. Highs in the upper 50s to lower 60s. Local south winds gusting to 25 mph in passes...otherwise variable winds less than 15 mph.

Tonight

Partly cloudy in the evening then becoming mostly cloudy. Lows in the mid 30s. In passes...south winds 15 to 25 mph with gusts to 40 mph. Elsewhere variable winds less than 15 mph.

Wednesday

Mostly cloudy. Isolated rain and snow showers in the morning...then scattered rain showers in the afternoon. Highs in the lower 50s. In passes...south winds 15 to 25 mph with gusts to 40 mph. Elsewhere variable winds less than 15 mph.

[Weather forecast from forecast.weather.gov]

As you can see, it wasn't completely clear. But you can see the base of Denali and a little bit more in the veil of clouds, flirting.








A little further down the road after Honolulu Creek, you get to the plateau surrounded by these exquisite mountains.









We got here a little after 4pm yesterday and drove to the Savage River bridge where we had dinner.  Just a ribbon of water flowing through the ice.  And it was windy.






Not much wildlife.  Some ravens, seagulls, and a squirrel.

It's sunny and blue this morning and we're hoping to get a better view of Denali today before the clouds come in.  Just stopping at the visitors center to borrow some wifi.  (It was shut off when we came back to Riley Creek campground about 8:30 last night.

Genre: Legislative Fiction - Story: Alaska Legislature Selling UAA to Charter College

This story idea popped into my head recently.  Probably because of all the stories about huge budget cuts to the University of Alaska plus bills to make it legal to carry guns on campus.  Along with the legislature's reluctance to end subsidies for the oil companies and all the mega-projects which are, in effect, subsidies for construction companies.

We've already passed April 1, so I can't just put this up straight.  Although it's far fetched, some of the people I've mentioned this story to said things like, "Oh, I didn't hear that yet."  They just took it for real without blinking.  An Irony icon (*I*) might get overlooked.

So I want you to consider this genre of literature:  Legislative Fiction.  Like science fiction, which imagines a world changed by future developments in science and technology, legislative fiction imagines a world in which the wildest desires of some legislators are fulfilled.  In this case, I'm pushing to the limits conservative desires to privatize government functions that they think could be done as well by the private sector, their concern about radical left-wing faculty brainwashing their students, and their desire to reward private sector supporters and funders.

So here's my short story.

Alaska's Majority coalition legislators have announced they are working to sell the University of Alaska Anchorage to Charter College.  The deal is being handled by developer Mark Pfeffer, whose commission should more than make up for any losses at the LIO.  In the tradition of the Alaska Republican majority, not only do they propose to sell the campus, they are giving Charter College a $500 million zero interest loan,  so Charter can afford to make the purchase.  The sale will also effectively cancel all union contracts, pension obligations, and health benefits.



Reporters noted Charter College's questionable record*, according to College Factual:

Among the Worst Graduation Rates
Only 23.6% of students graduate from Charter College - Anchorage on-time (two or four years depending on the degree) and only 25.4% graduate at all, ranking this school among the worst in the country in both categories.
Graduating From College Isn't for Everyone.
The Majority of Non-Grads at this School Dropped Out. 74.6% of students at Charter College - Anchorage failed to graduate within 150% of the expected time. The majority did so because they dropped out.

Senator D, said he thought they could also achieve those levels with the University.

*This part, unfortunately, isn't fiction.

Pictures From An Alaska Press Club Conference

To add a bit of drama to this meeting, you might want to imagine the strains of Mussorgsky's suite.  Here's some help if you can't.










Clifford Levy, NY Times Pulitzer Prize winner, giving the keynote where he discussed how the Times is dealing with the move from print to online presence - the experimenting, what's worked, what hasn't.














The Press Club's Saturday morning business meeting.

[click on any of the images to enlarge and focus]

Board nominees:

Erin Lee Carr, Friday morning, on making dark documentaries, from identifying subjects, getting their confidence, and finding money.  

Levy, LA Times Puliter Prize winner Kim Murphy, and ADN's David Hulen on story building in the digital age.

The Washington Post's Audience  Enhancement director discussing Facebook's algorithm and Snapchat.

















Former ADN editor, UAF Snedden Chair Richard Murphy, and UAA Atwood Chair Julia O'Malley talk about story telling and Pulitzer prizes.

Lisa Demer's panel of Alaskan media folks who have done cross platform collaborations.








The AP's Northwest Regional Media Director Jim Pollock, West Region Director Jim Clarke, and Alaska/Hawaii News Editor Mark Thiessen.

As I look through my photos, I realize that this time I didn't really take out my camera except in the sessions.  While I had my pocket Powershot, I also had the bigger camera and the Powershot images no longer seem adequate.  But the Powershot is much easier to pull out and use.

How Does Facebook Algorithm Work? Ryan Kellett At AK Press Club - Wow! [Updated]

[Sunday April 24, 2016:  I've gone through and edited this a little, added some links.]

There are sessions that complain about how hard life is to be a journalist today, and there are sessions that look ahead and give tons of information on what's happening and how to get in on it.  This was the latter.  These are my running notes, so read with care.  But there was lots of great content on FB and some on Snapchat.

Ryan's presentation yesterday was also great - there's a bit of video on that post.

People at FB probably don't understand the algorithm completely.

News Feed was main product.  Now Messenger.  Is News Feed still relevant?

Cover

• Algorithms 
• How Facebook puts you to work "texting" content on you
• Why do people Share?
• Snapchat

Landscape before Algorithms?

How organized before algorithms?  

Pages - most important, chronological  

FB reverse chronology  - Twitter feed continues this way. though Twitter is tweaking.

Algorithms to solve problem:  Too much content

But they're not neutral.  

Instagram just went through this.  70% of posts you don't see because in reverse chronology.  

Filtering is the purpose.  

People placed value judgment on what is worthwhile and what is not worthwhile.  That's the scary part of the algorithm.  Value judgment of what is important.

That's what journalists questions.  Who decides what's important?  Keep this all in mind.

How does FB put together the News Feed?  Testing.  And users are the lab rat.  

Small group of people.  WP posts something on page.  First second published tested against small audience.  A tiny percent.  Then the next group.  Then the second group.  (did it over or under perform baseline?)  If over performs, then to the next round of people.  At some point it stops over performing.  

You have 4 millions fans, 4 million did not see the post in the first minute.  Larger and larger groups may see it over time.

What's the value of a like, share, comment, click?

Or open or play (video).  Most people think, that my like is the same value of everyone else's like.  But that's not so.  "If I only I can get enough likes."  No. Algorithm weighs different users differently. If someone likes every post and never shares, that counts as nothing or less.  But if she shares after never sharing, then it's a huge value boost.  Because she rarely shares.  Comments etc.  

User B:  Only clicks or watches videos.  Again, if does something they don't normally do, it gets more weight.  

User C:  Comments on everything.  Sometimes shares.  

Q:  If person has lots of friends, do they have more weight?

A:  Probably, lots of things go into algorithm.

Q:  Does watching an automatic video count?   

A:  Yes.  If you have regular link, test how long the user spent over at the story.  Way to calculate the value of the story = time spent away from FB.  

Google does click through and checks out the link.  Video - ten minute video.  

No one thing on the algorithm, it looks at many different things.

Q:  Sort of a private social credit score for individuals.  

A:  Yes, but they would never admit an individual score.  

Play the game - ways to game the system.  Think about the value of your like clicks.  Robert Gobel  [Scoble - I should have known better because I posted about his book Naked Conversations back in 2006] thinking about ways to manipulate the algorithm  [go to this link! it's amazing] for your personal advantage.  

Q:  How do ad clicks affect things?  They would be more valuable to FB?

A:  I don't know exactly  Value of the ad can be different for different parts of the screen.  Some ads need clicks, others just impressions.  Whether you should pay for distribution is question for journalists.  50% is paid social media.  

350 BC  - New Yorkier Maria Konnikova - about 2011 best job on describing world we live in.  Aristotle wanted to know what would make speech persuasive and memorable.    three principles:  ethos, pathos, and logos.  Content should have an ethical appeal, an emotional appeal, or a logical appeal . . .

Formulating stories 

Why do people share?

We want to feel smart and for others to perceive us as smart and helpful, so we craft our online image accordingly 

Lists:  Practical Value, Memory Trigger

Social currency:  LOLcats  - you want to be on the inside, 'we get it"

I see it as a batting average."  Jonah Berger says:  " No one is going to hit a home run every time, but it you understand the science of hitting your batting average goes up.  

Lots of reasons why succeed or fail, but need to be improving batting average over time.  The algorithm will kill you cause you don't know what it does.

Jonah Berger and Aristotle quotes from this New Yorker article by Maria Konnikova:

Viral headlines.   New Yorker:  Six things that make stories go viral will amaze and maybe infuriate you.  Maria Konnikova   Jan 121, 2014   MUST READ

Q:  What about stuff that makes you feel good?  

A:  Yes!  We have Inspired Life blog.  I was skeptical, but it really works

Mistrust of media.  Generally part of journalism, but not everything.  

FB Tips

Repurposing content:  Why the URL matters on Facebook.  Role of recycling stories on FB.  Algorithm looks at URL, FB recognizes you've done this once  If do it again, oh, I've seen it and it gets downlinked.  (specific url, not the generic url of your website, but the specific article or post)

Q:  Autopost or manually do it?

A:  People would say FB wants people to do it manually.  All my tweets to FB automatically, two things against you.  1)  Tweet language doesn't translate to FB 2) Auto feed is Twitter, not the best.  But Wordpress better probably.  

Testing yourself with guide.  

How often should I post?  - No one answer.  Overall, more.  FB has told news orgs:  post more.  I tend to test how much is right.  Let's start with baseline and add 5% for two weeks.  # of posts can be tested because it's in your control.  Newer products, volume seems better.  I'm in the 30minute to an hour camp.  Huff post did every 7 minutes, NPR every 3 hours.

What type of posts?  Links and video now.  Great photos ok, on every day, links and video.  BUT this changes regularly.  FB live is new product.  Major thing they are pushing.  Paying some publishers to produce FB live for FB.  [Also see this link for live video to FB and Twitter.]

Should you post other people's content?  Someone else posting Wash Post. I checked, why would they push our content?  It was mainly parenting posts, home and gardening posts.  Looking at what is doing well for other pages.  Already know it's a good post.  

Q:  how exactly do you do your testing of whether things work, like how often to post?  

A:  Number of likes, shares.  I look at referrals coming in from FB.  

Q:  Change headlines for FB?

A:  We did in past, but lots of work.  Taught reporters to write better headlines from the beginning.  WP style has some weird things - Florida is FLA, which makes no sense on FB.  

Paying for distribution?  I don't do this, but I can talk to you about this later.  A lot of people work on paid social side.  Gone from "don't love it" but have become more accepting, as way to build certain communities, or verticals.  

A Great Facebook Post

Obama meets most powerful 2 year old.    

Great headline, short, Small curiosity gap.  

A clear and compelling image, maybe obscured

Clear invitation to click - curiosity gap headline, mentioning, but gap between what is there and what is on the other side of the link:  "here are the ways your city has eased up your parking rules."  What are they?

Text that serves up an expected emotion   - something that is fun, light, you want to click to participate and celebrate with everyone else.  

Q:  Text elements of FB post?  How do they need to work together.  See Obama Prince Image.

Title

Description

Image

OG code terms, you can use whatever you want.  

click bate - headline is like a product, always deliver on that product.  We cannot oversell a headline.  

Answer has to be in top of the story.  

MOVING ON TO SNAPCHAT

Snapchat wants to rule the world.  

Tier 1  FB, Twitter, Snapchat

Tier 2  Most everything else

3 major parts:

1.  Chat - messaging chat can type and video messages one to one or group

2. Story - totally different product, even tho same app, they see three parts, live stories, 

3. Discover - brands, super produced products

Settings - lots open and say, "what is going on?"

Drag Ion down

Added Me

Add Friends

My Friends

Add by username is simplest.  By snapcode interesting.  Boo-R code (ghost)

Stories - swipe left 

Chat  - swipe right

Why do things disappear? - 24 hour limit for stories.  People want to appear smart.  Something disappears is powerful, not preserved for ever.  Crazy weird on the fly.  Not forever.  

Lowering barriers to perfection.  See Instagram

What bad User Interface (UI) does for Snapchat.  - If you know how to use it, you're cool.  

No search, no share = discoverability nightmare  - need to know specific username

"Secret" features

Stories - once familiar with the elements.  Telling stories using regular snap stories.  

Average regular snap story.  India recognizes transgender status - pictures, first holy dip from WP

Example 2:  Seed vault - steps in pictures from outside, going down, there (capacity for 2.5 million)

Some accounts to follow - 

examples:  Washingtonpost (well, it's Ryan's company so he has to put it here)

ajenews,  thenytimes

local news:  the.oregonian

funny:  theflama, lacma (Los Angeles County Museum of Art artworks set to rap)

#brands:  everlane, tacobell

personalities:  juistinkan, snapatunde,  arnoldschnitzel

reporter:  djbdca

[I was going to put links here, but I'm not a Snapchat user, and as Ryan said, finding actual accounts is hard, intentionally, so people who can do it can feel like cool insiders.   I'm obviously not 'cool' in Snapchat's world.]