When I visit my mom I see a lot more television than normal. Actually normal means I see bits and pieces people post online. The ads tend to be better than they used to be - often great images, quick messages, even humor.
This one particularly caught my eye. It's just good video.
[UPDATE October 28, 2014: I've been getting lots of hits on this one today - mainly from Asia, particularly Taiwan. So I came here trying to figure out what's happening. First, the video I liked so much is now Private so I deleted it. But I found this Chinese ad (see below)
for the California Powerball. Maybe that explains the hits. I think Californians know they are competing for this with people from other states, but do they know that Chinese are in the competition too? That may raise the prize, but it lowers the odds. What are Californians going to say when the news shows a guy in Taiwan as the winner? But the money goes to a good cause right?
This is NOT the great video I originally posted.]
World Lottery Association
- has members on all the populated continents, including California.
They are all state operated lotteries and they have a set of "
Responsible Gaming Principles." I found number six directly related to marketing lotteries.
6. "WLA Members will provide the public with information in an accurate and
balanced manner to enable individuals to make informed choices about
gaming activities within the lotteries’ jurisdiction. This commitment
requires the following:
a. That the marketing of lottery activities
and products be subject to reasonable operator self-regulation, and
promote responsible gaming practices and informed choices.
b. That
individuals shall be provided with accurate information about gaming
and the risks associated with it, for example, organizing education
program."
I don't see anything in the ad above that could be considered "providing accurate information about gaming and the risks associated with it." This ad goes directly to a person's emotional responses, in the guise of some sort of scientific setting.
I'm ambivalent about lotteries. My sense is that people who can least afford them, spend on them. But I also recognize that people who are virulently against taxes, will happily give their money to the government for a lottery ticket. Lotteries are for the statistically impaired. But then people will point out all the winners - somebody will win!
Talking About Numbers found that the numbers of lottery winners were difficult to retrieve, but found that people were about 100 times more likely to be killed in a car accident than to win a lottery. (37,000 die in car accidents and "winning tickets that pay out one million dollars or more only number in the hundreds.")
And winning apparently changes people's lives, not always for the better. The
NY Daily News offers some anecdotes like this one:
"I had to endure the greed and the need that people have, trying to get you to release your money to them. That caused a lot of emotional pain. These are people who you've loved deep down, and they're turning into vampires trying to suck the life out of me."
California lottery tells us that they do good things with the money:
"Initially, the Lottery Act capped administrative expenses at 16 percent
of sales and required that 34 percent of sales go to education.
In
April 2010, the Legislature passed Assembly Bill 142, which changed the
Lottery’s funding formula to follow best practices. Those practices
have helped lotteries throughout the nation increase sales and earn more
money for their beneficiary.
AB 142 limits administrative
expenses to 13 percent of sales, while requiring that 87 percent of
sales go back to the public in the form of prizes and contributions to
education. The law gives the Lottery the flexibility to pay out a higher
percentage of its revenues in prizes than it has in the past, but only
if it does so in a way that increases the total amount of money that
goes to public schools and colleges."
The World Lottery Association is headquartered in Basel, Switzerland, and they have a
chart with membership fees.
Gross sales |
Fees |
up to US$ 100 million |
CHF 4,900 (@$5,208) |
US$ 100 to 500 million |
CHF 5,600 |
US$ 500 million to 1 billion |
CHF 8,400 |
US$ 1 to 4 billion |
CHF 14,000 |
over US$ 4 billion |
CHF 21,000 (@$22,322) |
If you want to keep track of what's happening in the world of the lottery business, there's a website called
Lottery Insider.
I also found out the
Power of Five also refers to
A dark story of the supernatural. Matt a young man with unusual powers
finds himself in the midst of sinister goings-on. His investigations
uncover a terrible secret - eight guardians are protecting the world
from the evil ones, beings banished long ago by five children. But a
shadowy group want to let the evil ones back in. Can Matt succeed in
stopping them...