"Americans spent $11 billion in 2008 on self-improvement books, CDs, seminars, coaching and stress-management programs–13.6% more than they did back in 2005, according to Marketdata Enterprises, an independent Tampa-based research firm that tracks everything from adoption agencies to funeral homes. Latest forecast: 6.2% annual growth through 2012."
A Health Affairs article says Americans spent $201 Billion on mental health.
Yet here's this coffee copy telling be to just 'get happy.' We could save a lot of money if this works!
At first I dismissed the idea. But then I started wondering how many people see a message like this and smile. A smile isn’t happiness, but it’s a step in the right direction. And if it works for even a few people that’s a big deal.
So I’m curious if any of you readers have ever been moved by a message like the one on the coffee copy to smile, or even more ambitiously, to change your mood to happy.
The next question, of course, is whether a different message on the cup - visual or verbal - would be more effective. A cartoon? A picture of something soothing or uplifting? A green cup rather than a red cup? (I wanted to give you a link, but everything I'm pulling up is a short zippy piece with no backup evidence and lots of click bate. Don't want to impose that on you.)
Of course, I realize that the real objective of this message is probably for consumers to associate the coffee in this cup with being happy. When you buy this cup of coffee, they are saying, you buy happiness. And as with any addiction, a copy of coffee brings people temporary relief, if not happiness. Because if coffee drinkers were actually happy people without the coffee they wouldn’t need another cup to get happy.