Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, August 03, 2023

GCI To Abandon Internet. Will ACS Follow? But Alaska.net Has Value GCI.net Doesn't Have


The Anchorage Daily News reported the other day that GCI (one of the local phone and internet companies) will end its email service by mid 2024.  

I understand that email giants like Google Mail have much glitzier email options than a local telephone company is likely to match.  But I am concerned that we will be down to just a couple of totally dominant email companies before long. 

[If you don't want to hear about ACS sluggishness and fiber optic, skip to the bottom.] 

Since I don't have a GCI account I wasn't worried.  But I do have ACS - formally the Municipality owned telephone company that went on its own and later got bought out by ATN International.  While technical help is still reasonably good when I call, trying to get information about anything else is almost impossible.  

I had much better response from the FCC in Washington DC when I complained about a rate increase that was going to be used, ACS said, "to upgrade internet speed."  Since I'm in a mid-town pocket that still gets 1 MBPS, I tried to find out if my neighborhood was planned for optical fiber.  No one could tell me.  I got answers like:

ACS: They don't show the maps.

Me:  Why not?

ACS: Because they don't want angry customers when it doesn't happen as scheduled.  

Me:  Is my neighborhood even scheduled at all?

ACS:  I can't tell you that. (I don't know.)


The FCC sent them communications saying they needed to respond in 30 days.  When they didn't, FCC said that was unusual.  Same thing after 60 days.  After 90 days someone said they'd bump up my request to someone who could do more.  Still no response.

When I called the FCC again, they said they'd gotten a response.  I said I didn't.  FCC (not ACS) sent me a copy.  I had objected to paying increased amounts to pay for upgrades if my neighborhood with the slowest service ACC has (my package was grandfathered in and they don't offer internet in my neighborhood any more) wasn't going to be upgraded.  

ACS' response was:  We are unable to upgrade service.  Of course I checked out other options, but in Anchorage we're limited.  GCI customers complain about GCI bitterly.  Aurora Broadband can't reach my neighborhood.  (Note - I'm in midtown.  Just over a mile from ACS headquarters.)

So about five weeks ago I was surprised when a young man was at my door to sign me up for ACS fiber optic.  He said it would be ready in 3-4 weeks.  Then email I then got from ACS said 9-14 weeks.  But they really are putting in fiber optic lines (they're bright orange.)  I talked to a supervisor who said he's just in charge of the outside lines (underground and by telephone pole) and someone else would be attaching it to the house.  Before the snow flies, he said.  


All that brings me around to ACS email.  Losing your email account is a pain because you have to figure out how to transfer important email somewhere else.  I suppose there must be relatively easy ways to do that.  Losing an email address called GCI.com is no big deal.

But ACS email addresses are Alaska.net.  Therewhen Alaska USA Federal Credit Union changed its name to Global Federal, the letters to the editors at the ADN were swamped with complaints.  

I'm worried that I will lose my Alaska.net email address the same way.  And I have no confidence whatsoever that ACS and its East Coast owners care one bit.  They'll follow GCI's lead and force us to find other email providers.  

They don't realize that many of us would rather have a balky email account that isn't part of a giant corporation that likely is data mining our email.  And with the Alaska.net in the name, we feel the same way that Alaska USA members felt.  

So I hope there's some local entrepreneurs ready to buy or otherwise acquire the Alaska.net email addresses should ACS decide to abandon it.  

Thursday, February 22, 2018

Money, Amygdala, Adults, Youth, Truth, Fiction, And Violence

We were talking about students from Parkland, Florida rising up in protest, and my daughter said, well, they've been reading books and watching movies that feature young heroes fighting against corrupt adult regimes.

A little later I saw this tweet:


Nothing can be boiled down to a simple answer, but it is worth playing with ideas to see where they lead.   This post is just thinking out loud.

Capitalism reduces everything to money.  The corporation's bottom line is all that matters.  The only way other values - family, morality, nature - matter in a corporate world is if they impact that bottom line.

Corporations have been by-passing reason and rationality for decades with ads that play directly to people's emotions.  They trigger buying by appealing to the amygdala, sometimes known as the reptilian brain, or primal brain.
'The primal brain is also in charge of, what are often referred to as, the four Fs: Feeding, Fighting, Fleeing, and… Reproduction' . . " (From Interaction Design Foundation.)
 From Brand Strategy company Tronviggroup:
"The reptilian brain first wants to know if the thing is threatening or desirable (edible, sexually attractive). It ascertains this from what it can see, smell, taste and touch, not what it can deduct by rational means. All these evaluations occur without recourse to the rational mind.

The limbic brain then responds emotionally and asks, “Is this my friend? Can I put my trust here?” This is the essential brand level stuff that generates loyalty, as discussed in The Difference Between Marketing and Branding."
So car companies, food companies, drug companies all get us to buy things not by logic, but by emotion.  And for entertainment companies, emotion is part of the product itself.  So Disney, Weinstein, Viacom, and others use violence and sex to sell movies. [From the Weinstein article cited below.]
". .  one entertainment marketer with 35 years of experience [said]: 'Abject violence has proven successful, and as long as it is, it will be produced because it’s profitable. It’s the accepted way of life rather than asking is this the right thing to do?'”
This is supported by studies that find a correlation between violence and film profit, though one study found that sex and nudity decreased profitability, but
"violence and frightening/tense scenes, were much more likely to predict financial success."
Then there's this interesting quote from Harvey Weinstein in 2014:
“He spoke about his own children and how he no longer wanted to feel like a hypocrite. “The change starts here,” the man who produced Quentin Tarantino’s violent Pulp Fiction, Reservoir Dogs and D’jango Unchained told Morgan. “It has already. For me, I can’t do it. I can’t make one movie and say this is what I want for my kids and then just go out and be a hypocrite.” 

So if violence works for film makers, why shouldn't it work for news programs?

Entertainment corporations nowadays own companies that produce the news.  Disney owns ABC.  21st  Century Fox owns Fox News.   One wonders about the amount of time that the news shows spend covering school and other mass shootings.  Particularly compared to  other deaths - like car deaths or heart disease.

Are real life shootings just a form of entertainment for the news industry now?  Certainly were used to sell newspapers all along.

Clearly shootings are important news content to be covered.  But are they becoming the real life entertainment like that portrayed in The Hunger Games?

Perhaps the students see their tragedy as offered up for profit - certainly for the gun companies if not for the media.  And are the students responding to the youth fiction and superhero movies leading them to see themselves as the necessary saviors of humanity against a corrupt and unfair world created and controlled by adults?
‘We’re Children. You Guys Are the Adults.’
First the students said this, demanding the adults take action.  But seeing the adults squirm rather than act, the kids are seeing their own need to take action.

The Right immediately cranked up a conspiracy campaign claiming the students were 'crisis actors' controlled by a left-wing conspiracy.  From the LA Times:
"The video suggested that he is actually a performer, paid by sinister left-wing forces to advocate repeal of the 2nd Amendment. . .
"Effective smear campaigns don't just tell you what you want to hear. They're also arousing. Unlike harassment and bullying, but like gory and pornographic images (or drugs like meth and cocaine), attack propaganda shoots straight to the limbic system where our baser nature resides: fear, anger, sex and the instinct to protect children.
The Hogg video hit the spot, stimulating viewers through the crude intoxication of fury. No need to feel sympathy for this survivor. He's a player in a vast conspiracy. . . 
"The video simply excited the hindbrain more than the demonstrations, and we couldn't get enough of it.
Indeed, the attack on Hogg created a taste for more of the same, or at least YouTube did. As Paul Lewis observed in the Guardian, YouTube with its "Up Next" algorithm rewards consumers of pornography with more pornography, and propaganda with more propaganda."

Twitter, Youtube, and Facebook are also businesses that profit by people being punched in the amygdala.

But I do hope that people with experience and expertise in administration and mobilization do come to assist these kids, because passion gets you started, but organization gets you to the finish line.


Extra:
This is related but seemed to distract from the topic, so let me play it out here.

I've been wondering about how much sex and nudity in movies is there simply because directors took advantage of their power over actors to get them to take off their clothes and simulate sex acts.  With the Weinstein aftermath, that seems a lot more likely.  And are those who gain power in the film industry necessarily Type A personalities, just to get into those positions?  And are they more inclined to make movies that are full of ways to kill people?  And would average people be as imaginative in how to use guns if they didn't have so many role models on television, video games, and movies?

Saturday, January 07, 2017

Painting Beauty On A Wall

We went to the UCLA hazardous waste drop-off this morning and saw these guys actually painting this Beauty and the Beast billboard onto the side of the building.



If you enlarge the one below (click on it) you can barely see the lines on the wall where they are supposed to paint.



Glad to see that these painters haven't been replaced by a giant ink-jet printer.

Wednesday, October 22, 2014

Fresh Keta Salmon





We saw this in the market yesterday here in LA.  I asked the man what Keta Salmon was and where it was from.  All he could say was "USA."   "Is it Alaskan?"  He didn't know.  And it didn't say.

I know a bunch of names for different kinds of salmon, but Keta isn't one of them.

It turns out it's chum or dog salmon.

From Wild Pacific Salmon: (a seafood marketing site)

Wild Alaskan Keta Salmon

Keta (Chum) Salmon

Scientific Name: Oncorhynchus Keta

Market Names: Chum, Keta, Silverbrite

Vernacular Names: Dog Salmon, Calico Salmon, Chub, Keta Salmon

Description: Keta Salmon have greenish-blue backs with silver splashes in the tail. It looks very similar to a Sockeye salmon when ocean fresh. Keta salmon range from 6-17 pounds and are mature at 3-6 years old. The Keta salmon has very light colored flesh and is very mild in flavor.
It's no wonder they don't sell it as dog or chum salmon.  Chum is, as I recall, the least desirable salmon, and that's confirmed by the Alaska Department of Fish and Game:
General Description
Chum salmon, also known as dog salmon, are the most widely distributed of all the Pacific salmon and generally occur throughout Alaska. Like most other Pacific salmon species, chum salmon spend most of their life feeding in saltwater, then return to freshwater when mature to spawn once in the fall then die. Most chum salmon populations do not travel far upstream to spawn; however, some travel up to 2,000 miles upstream to the headwaters of the Yukon River. Although generally regarded as one of the less desirable species of salmon, in Arctic, Northwestern, and Interior Alaska, chum salmon are highly prized as a traditional source of dried winter food. Since the 1980s, commercial chum salmon harvests in Alaska have more than doubled as a result of the Alaska hatchery program and increased foreign sales.

Is this an Alaskan product?  They aren't advertising it as such. 

Saturday, September 20, 2014

The Power of 5: A Lottery Commercial Catches My Eye

When I visit my mom I see a lot more television than normal.  Actually normal means I see bits and pieces people post online.  The ads tend to be better than they used to be - often great images, quick messages, even humor.

This one particularly caught my eye.  It's just good video.

[UPDATE October 28, 2014:  I've been getting lots of hits on this one today - mainly from Asia, particularly Taiwan.  So I came here trying to figure out what's happening.  First, the video I liked so much is now Private so I deleted it. But I found this Chinese ad (see below)
for the California Powerball. Maybe that explains the hits. I think Californians know they are competing for this with people from other states, but do they know that Chinese are in the competition too? That may raise the prize, but it lowers the odds. What are Californians going to say when the news shows a guy in Taiwan as the winner? But the money goes to a good cause right?

This is NOT the great video I originally posted.]



World Lottery Association - has members on all the populated continents, including California.  They are all state operated lotteries and they have a set of "Responsible Gaming Principles."  I found number six directly related to marketing lotteries. 
6.   "WLA Members will provide the public with information in an accurate and balanced manner to enable individuals to make informed choices about gaming activities within the lotteries’ jurisdiction. This commitment requires the following:
a. That the marketing of lottery activities and products be subject to reasonable operator self-regulation, and promote responsible gaming practices and informed choices.
b. That individuals shall be provided with accurate information about gaming and the risks associated with it, for example, organizing education program."
 I don't see anything in the ad above that could be considered "providing accurate information about gaming and the risks associated with it."  This ad goes directly to a person's emotional responses, in the guise of some sort of scientific setting. 


I'm ambivalent about lotteries.  My sense is that people who can least afford them, spend on them.  But I also recognize that people who are virulently against taxes, will happily give their money to the government for a lottery ticket.  Lotteries are for the statistically impaired.  But then people will point out all the winners - somebody will win!

Talking About Numbers found that the numbers of lottery winners were difficult to retrieve, but found that people were about 100 times more likely to be killed in a car accident than to win a lottery. (37,000 die in car accidents and "winning tickets that pay out one million dollars or more only number in the hundreds.")


And winning apparently changes people's lives, not always for the better.  The NY Daily News offers some anecdotes like this one:
 "I had to endure the greed and the need that people have, trying to get you to release your money to them. That caused a lot of emotional pain. These are people who you've loved deep down, and they're turning into vampires trying to suck the life out of me."

California lottery  tells us that they do good things with the money:
"Initially, the Lottery Act capped administrative expenses at 16 percent of sales and required that 34 percent of sales go to education.

In April 2010, the Legislature passed Assembly Bill 142, which changed the Lottery’s funding formula to follow best practices. Those practices have helped lotteries throughout the nation increase sales and earn more money for their beneficiary.

AB 142 limits administrative expenses to 13 percent of sales, while requiring that 87 percent of sales go back to the public in the form of prizes and contributions to education. The law gives the Lottery the flexibility to pay out a higher percentage of its revenues in prizes than it has in the past, but only if it does so in a way that increases the total amount of money that goes to public schools and colleges."


The World Lottery Association is headquartered in Basel, Switzerland, and they have a chart with membership fees

Gross sales Fees
up to US$ 100 million CHF 4,900 (@$5,208)
US$ 100 to 500 million CHF 5,600
US$ 500 million to 1 billion CHF 8,400
US$ 1 to 4 billion CHF 14,000
over US$ 4 billion CHF 21,000 (@$22,322)
 

If you want to keep track of what's happening in the world of the lottery business, there's a website called Lottery Insider.

I also found out the Power of Five also refers to
A dark story of the supernatural. Matt a young man with unusual powers finds himself in the midst of sinister goings-on. His investigations uncover a terrible secret - eight guardians are protecting the world from the evil ones, beings banished long ago by five children. But a shadowy group want to let the evil ones back in. Can Matt succeed in stopping them...