Can An Alternative Fact Sell Jeans?

The first time I was aware of alternative facts in advertising, I was about ten or eleven.  I'd ordered the 'fresh' strawberries from the menu.  When they came, they were obviously frozen strawberries.  I told the waitress that they weren't fresh.  "Sure they are," she said, "their fresh frozen."

So lying in advertising is probably as old as advertising.

But announcing that what your are saying is a lie, I don't recall any ads like that before.

Here's a San Francisco billboard I saw today.

Maybe this is just a local joke, since Levis, the Gap, and Betabrand are headquartered in San Francisco.


*For the visually impaired, the billboard in the image says:

"Alternative Fact:

We're now bigger than

Levi's and Gap

Combined"

Betabrand

NOW YOU CAN SAY ANYTHING."