Oil Companies S(p)end Their Messages Through ADN

The AGIA plan had its mini
state tour with stops in Anchorage, Juneau, Barrow, Fairbanks, Kenai, Matsu, and Ketchikan. Since it doubled as a legislative information session as well and legislators traveled around the state to be present, the costs of presenting the state's findings to the people of Alaska were pretty high. Wesley Loy wrote in the Anchorage Daily News

Nobody has an overall cost estimate for the trip.
Legislators and legislative support staffers say they won't know the full tally until after all the travelers file for payment of their expenses.

The most expensive destination is Barrow, a predominantly Inupiat village of more than 4,000 people about 725 miles north of Anchorage.

As of Tuesday, 37 lawmakers had signed up to go to Barrow for a hearing on July 1. At about $800 for a round-trip ticket, airfare alone for the group will total some $30,000.

[Double click any picture to enlarge it.]





And now the various oil companies and oil support groups are paying to give their side of the story. But while the State provided days and days of information all backed up on the internet, the advertising campaign by the oil companies - at least what is covered in the ADN ads - is long on pictures and feel good text and short on information.
















Only one of the ads offered a website address - www.allalaskapipeline.com was on the Alaska Gasline LNG ads. But if you link to it, you'll see it is just a bunch of oil industry related links. Even the link to gasline map has no map.
So, the most popular links on the AllAlaskaPipeline.com site are for computer notebooks, music downloads, and online dating? This is a serious attempt to educate the public on the gasline issues I see.




























All of you who have heard of Udelhoven raise your hands.











Here's how I figured the costs from the ADN's NAA quick fact sheet.

2 The information and statistics contained in this document are intended to provide a general overview of our products, their market and their readers. These rates only represent an overview of rates and ad units this newspaper accepts. Please contact a sales representative (or refer to the Media Kit) for a complete listing of all category rates, ad units and other specifications. While the data is correct overall, a salesrepresentative should be contacted for further details and/or clarification.

As footnote 2 suggests, there are lots of contingencies for determining the cost of ADN ads. The ones I could calculate directly were: weekday v. Sunday; color or black and white; and size. Well, there are prices for full page ads, but less than full page ads I had to approximate with square inch comparisons. Other contingenices that I had no way to figure were related to discounts for multiple ads. There are other pages with tables and numbers that I can't figure out at all. I'm sure if you're in advertising you've learned the code, but there is not enough information on the web to make sense out of it. And footnote 2 seems to acknowledge that the numbers in the chart are just general numbers.