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Thursday, October 04, 2007

People Lose - Dot Com Wins




I've been pretty annoyed that the Anchorage Daily News has been putting a People section on page 2 of the main section. It's the equivalent of putting candy at the checkout stand in the supermarket. Why does this gossip about celebrities rate such a prominent spot in the paper?






Yesterday, I noticed that instead of people on page A2, it said Online at adn.com. People's gone. That can only be an improvement. Even if it's replaced by an ad for the newspaper's online version. Actually, it is reasonable to be pointing to the ADN website because they can put lots more material up there - as they did with all the audio and video tapes from the Anderson and Kott trials.

Nationally people are watching to see if newspapers can survive the internet. The ADN seems to be doing a good job in this proactively meeting this challenge.






What I didn't notice until today is that the People section didn't go away. It's now taking a full page, but on D3. OK, D is the View section - cooking, advice columns, movies, comics.
People, if we have to have it, fits much better in here away from the so called hard news.

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