Monday, September 22, 2014

How Addicted Are You? Facebook And The Heroin Model Of Marketing

First they give the product out free, until the user is addicted.

Then they say, "If you want more, you gotta pay."

So, are you ready to give Facebook $3 per month?

So, for those who have been saying, "I'm not addicted.  I can quit any time," this truth time.  

And if you aren't ready to give it up, how will you capture your list of contacts and other information?

You did see this coming, didn't you?

And I suspect most people will decide it's worth $36 a year.   And once they have your automatic payment set up, how long will it take to increase to $4 or $10 per month?

If 70% of the world said no, would they lower the price to $1?

I'm sure there are already people using FB to protest this.   

But how will this impact all the people around the world who have used FB as a way connect to people far away or to organize and get community activity going?

Now is the time for the FB alternatives who will be more than happy to offer a place to talk to those who say no.

I remember when the world wide web was just starting and there were all these amazing opportunities.  I used to think it was like the wild west, with few rules and lots of freedom, but that it couldn't last.  This is probably the biggest single action to remind us that it won't last.

[UPDATE 5:50pm:  Of course, Anon is right. India Times:
New York: An article on the satirical website National Report, which stated that the social networking site is going to charge its users $2.99 per month starting Nov 1 is fictional, media reports said.]

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